W.C. Bradley Co. secures global rights to Fin-Nor and related brands

 W.C. Bradley Co. secures global rights to Fin-Nor and related brands

The Zebco fishing tackle business of W.C. Bradley Co. now owns
the global marketing rights to Fin-Nor, Tycoon and all related product
brands, having recently acquired the last remaining international
trademarks and rights from Mamiya-OP. The details of the transaction
are not being disclosed.

The Fin-Nor name and products have been part of the Zebco family of
brands since March 2005 when the trademarks and marketing rights for
North and South America were purchased from Hextek Technologies Inc.
of Wilmington, N.C. Mamiya-OP had retained all other international
Fin-Nor rights.

"Now we can offer the legendary Fin-Nor brand worldwide, validating
our move into high-end products, saltwater and international
markets," said Ray More, marketing director for Fin-Nor, Van Staal
and Quantum. "With the high success of our Fin-Nor re-launch little
more than a year ago, and on the heels of exceptional response to
additional products introduced at this year's ICAST show, timing
couldn't be better for the expanded marketing opportunities we now
have."

The Fin-Nor line of products will join the company's family-related
saltwater brands of Van Staal and Quantum that have been getting
increased attention of late in key international markets, especially
in Europe, Japan, China and Australia.

"We'll be addressing distribution on a country-by-country basis over
the next several months," More explained. "All questions and
interests concerning our saltwater brands in international markets
should be directed to our world headquarters here in Tulsa, Okla."

Fin-Nor has been getting high marks from U.S. retailers and consumers
alike for improvements and service support made to its Ahab product
line since re-introduction of the popular spinning reel series last
year. Other recent product launches under the historic brand include
the Offshore and MegaLite spinning reels, the Offshore Star Drag
trolling reel, and the PowerLite and MegaLite rod series.

At ICAST 2007, company officials showed all products presently in the
Fin-Nor lineup and talked excitedly about new products that are
currently in the developmental and field testing stages that will be
introduced over the next several months.

"This is just the start for Fin-Nor and we believe saltwater anglers
everywhere are going to like where were headed with this great
brand," More concluded.