Cabela's Joins Quail Forever as National Corporate Sponsor

Cabela's Joins Quail Forever as National Corporate Sponsor

Partnership highlights growing quail conservation movement

 Quail Forever (QF) is proud toannounce that Cabela's has joined QF as the first and foremost national corporate partner. The World's Foremost Outfitter has joined "The Habitat Organization" in an effort to increase quail conservation awareness.

"Cabela's is proud to align our legendary brand with the mission of Quail
Forever," said Dennis Highby, Cabela's President and Chief Executive
Officer. "We hope the rest of the industry will follow Cabela's lead in
recognizing the need to support quail and quail habitat conservation. It's
up to us to ensure future generations will have the opportunity to enjoy
the distinctive call of the bobwhite."

"Since 1980, bobwhite quail have declined by as much as 70 percent or more in many states," said Howard Vincent, QF's National President and Chief Executive Officer, "Cabela's recognizes the plight of quail across the
country, and this new partnership demonstrates their long-standing
commitment to conservation. We thank Cabela's for their commitment in
helping Quail Forever's chapters and members restore habitat and this great game bird."

Pheasants Forever (PF) launched Quail Forever in 2005 to address the
continuing loss of habitat suitable for quail and the subsequent quail
population decline. Cabela's has been a long-time PF partner, and is the
presenting sponsor of Pheasants Forever's National Pheasant Fest 2008,
coming to the Saint Paul RiverCentre in Saint Paul, Minnesota, January
18-20, 2008. From seminars to artwork and exhibits, Quail Forever will also
have a strong presence at National Pheasant Fest 2008 presented by
Cabela's.

Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's
largest direct marketer, and a leading specialty retailer, of hunting,
fishing, camping and related outdoor merchandise.  Since the company's
founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter.  Through Cabela's well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. 

QF chapters promote local, state, and federal conservation programs that
help landowners protect environmentally sensitive acres for quail and other
wildlife. They also employ the organization's unique model of empowering
local chapters with 100 percent control of the chapters' locally-raised
funds to complete habitat and youth education projects in the chapters' own communities. Since the organization's inception, over 90 QF chapters have formed in 26 different states. The QF mission is accomplished through
habitat improvement, land management, public awareness, education, and
conservation advocacy.

For additional information about Quail Forever, please visit
www.QuailForever.org