More information 218-330-8304 bernie@mackslure.com

It’s not often that something unique comes along in the fishing

industry these days. Most new introductions are simply new twists on

an old theme. That’s what makes the new HummBait, introduced by

Mack’s Lure Company in April 2008, so different. “It’s hard to put this

bait in a category”, said Bob Schmidt, general manager of Mack’s Lure.

“I suppose you could call it a spinner, since it spins, but that would

really not be doing it justice. In fact, it is really in a category of its

own.” When you think of a spinner, you think of something with a

blade, but the HummBait doesn’t have a blade, the entire outside body

of the blade spins, creating a truly unique combination of flash and

vibration that is something fish have never seen, or sensed, before.

It’s in a category of its own because it can be fished in so many ways

and for virtually every fish that swims in fresh water, and even many

salt-water species.

According to Bernie Barringer, director of marketing and

promotions for Mack’s Lure, Pro-staff members have been testing the

lure in many situations and they are really excited about it. “This bait

has proven remarkably effective on more than a dozen species of fish

before we even introduced it,” he said. “I think we have a real winner

here. This is a truly unique bait with so many applications that we

have really only scratched the surface. You have to see it in the water

to really understand how good it looks, and the flash and vibration it

causes is really going to trigger bites from even the most pressured

fish because it is something they simply haven’t seen before.”

The HummBait has a baitfish-shaped body built onto a shaft so the

entire body rotates around the shaft as it is retrieved. This creates the

illusion of a lifelike 3D object moving through the water, making a

commotion. It has proven effective on straight retrieves, with a liftdrop

retrieve, fished fast as a topwater bait, and even fished vertically

as you would a jigging spoon. “Its versatility is quite astounding,”

Barringer said. “And people are fishing it successfully in new ways all

the time. I have thought of several more applications that I can hardly

wait to try.”

The HummBait comes in 40 different combinations of colors and

sizes from the diminutive 1/16-ounce which is suitable for panfish and

trout, up to the ½-ounce fat shad which has proven deadly on

everything from bass, northern pike, walleyes and muskies. Schmidt

feels that the new HummBait is going to create quite a buzz among

anglers from coast to coast. “This is going to be big,” he said. “Really

big.”

HummBaits began appearing in retailers on May 1st, and are also

calling 800-525-8737.